Privacy Policy

1. Who We Are

DFW Best Detail LLC ("Company," "we," "us," or "our") is a professional automotive detailing business operating in the Dallas–Fort Worth metropolitan area, Texas. We are the data controller for personal information collected through this website.

Contact Information:

DFW Best Detail LLC
7865 Firefall Way, Dallas, TX 75230
214-562-8057
dfwbestdetail@gmail.com

2. Scope of This Policy

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, submit a quote request, or engage our services. It applies to all visitors and customers, regardless of location.

This policy complies with:

• The Texas Data Privacy and Security Act (TDPSA), Tex. Bus. & Com. Code §§ 541.001 et seq. (effective July 1, 2024)
• The Texas Deceptive Trade Practices–Consumer Protection Act (DTPA), Tex. Bus. & Com. Code §§ 17.41–17.63
• Google's Terms of Service and advertising platform requirements
• Meta's Terms of Service and Business Tools requirements
• Applicable FTC guidelines on consumer data and advertising disclosures

3. Information We Collect

3.1 Information You Provide Directly

When you submit a quote request or contact us, we collect:

• Full name
• Phone number
• Email address (if voluntarily provided)
• Vehicle description and services you are interested in
• Any additional information you include in your message

3.2 Information Collected Automatically

When you visit our website, we and our third-party partners automatically collect:

• IP address (may be anonymized)
• Browser type and version
• Device type and operating system
• Pages visited, time spent, and navigation path
• Referring URL (how you found our site)
• Date and time of visit
• Cookie identifiers and similar tracking data

This data is collected through first-party and third-party cookies described in Section 6 below.

3.3 Information We Do Not Collect

We do not knowingly collect:

• Payment card numbers (payments are processed through third-party processors)
• Social Security numbers
• Driver's license numbers
• Biometric data
• Personal data from individuals we know to be under the age of 13

4. How We Use Your Information

We use your personal information for the following purposes:

We collect only the minimum information reasonably necessary for these purposes. Under the TDPSA, controllers must limit the collection of personal data to what is adequate, relevant, and reasonably necessary in relation to disclosed purposes for which such data is processed. We follow this principle regardless of whether it is technically required of small businesses.

5. How We Share Your Information

We do not sell your personal information.

We may share your information with:

• Service contractors: Third-party detailers assigned to perform services on our behalf. They receive only the information necessary to complete your service and are prohibited from using it for any other purpose.
• Technology service providers: Platforms we use to operate our business, including our customer relationship management (CRM) system (Supabase), email delivery (Resend), and website hosting (Vercel).
• Advertising platforms: Google LLC and Meta Platforms, Inc., in connection with our advertising and analytics activities (see Section 6).
• Legal and regulatory authorities: When required by law, court order, or to protect the rights, property, or safety of our business, customers, or the public.

6. Cookies, Tracking Technologies & Third-Party Analytics

We use the following tracking technologies on our website. Using any form of targeting or analytics for ads that collect data from visitors, such as retargeting, remarketing, or conversion tracking, means we must actively disclose our cookie and consent practices.

6.1 Google Analytics 4 (GA4)

We use Google Analytics 4, a web analytics service provided by Google LLC ("Google"). GA4 sets the following first-party cookies on your device:

• _ga — identifies unique users across sessions (expires 2 years)
• _ga_[container-id] — tracks individual sessions (expires 2 years)

GA4 collects anonymized data about website usage including pages visited, session duration, traffic source, and device type. This data is transmitted to Google servers and processed in accordance with Google's Privacy Policy (policies.google.com/privacy).

To opt out of Google Analytics tracking, you may install the Google Analytics Opt-Out Browser Add-On.

6.2 Google Ads Conversion Tracking

We use Google Ads conversion tracking (Conversion ID: AW-17871331535) to measure the effectiveness of our advertising campaigns. When you submit a quote request after clicking one of our ads, a conversion is recorded. This does not identify you personally but records that an action occurred.

You may manage Google ad personalization at adssettings.google.com.

6.3 Meta Pixel

We use the Meta Pixel, a tracking tool provided by Meta Platforms, Inc. ("Meta"). The Meta Pixel collects data about your visit and any actions you take on our website (such as submitting a quote request) and transmits that data to Meta. This allows us to:

• Measure the effectiveness of our Facebook and Instagram ads
• Build custom audiences for advertising
• Optimize our ad delivery

Data collected by the Meta Pixel is transmitted to Meta Platforms, Inc. as an independent data controller. Meta's use of that data is governed by Meta's own Privacy Policy (facebook.com/privacy/policy).

To opt out of Meta's use of your data for advertising, visit facebook.com/adpreferences.

6.4 Managing Your Cookie Preferences

You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of certain website features. Most browsers allow you to:

• View and delete existing cookies
• Block future cookies from specific sites
• Block all third-party cookies

7. Your Rights Under Texas Law

Under the Texas Data Privacy and Security Act, Texas residents have six rights: access, correction, deletion, data portability, non-discrimination, and the right to opt out of the sale of personal data, targeted advertising, and profiling.

To exercise any of these rights, contact us at 214-562-8057 or dfwbestdetail@gmail.com. We will respond within 45 days. We will not discriminate against you for exercising these rights.

Right to Opt Out of Targeted Advertising: To opt out of our use of your data for targeted advertising through Google and Meta, use the platform-specific opt-out links in Section 6 above, or contact us directly.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction. Our data is stored on Supabase, which employs industry-standard encryption and access controls.

No method of transmission over the internet is 100% secure. While we take reasonable precautions, we cannot guarantee absolute security.

9. Data Retention

We retain your personal information for as long as reasonably necessary to:

• Respond to your inquiry or fulfill your service
• Maintain business records as required by Texas law
• Resolve disputes and enforce our agreements

You may request deletion of your data at any time by contacting us. We will fulfill deletion requests within 45 days unless retention is required by law.

10. Children's Privacy

Our services are intended for adults. We do not knowingly collect personal information from individuals under the age of 13. If a business processes the sensitive data of a known child under 13, it must do so in accordance with the Children's Online Privacy Protection Act (COPPA). If you believe a minor has submitted information to us, contact us immediately and we will delete it.

11. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of our services constitutes your acceptance of the revised terms. We encourage you to review this policy periodically.

12. Contact & Complaints

For questions, requests, or complaints regarding this Privacy Policy:

DFW Best Detail LLC
7865 Firefall Way, Dallas, TX 75230
214-562-8057
dfwbestdetail@gmail.com

Texas residents may also file a complaint with the Texas Attorney General's Consumer Protection Division at texasattorneygeneral.gov or 1-800-621-0508.